The Nissan 370Z is featured in Electronic Arts' Need for Speed: Undercover video game which was released on November 18, 2008. This allowed people to drive the 370Z in-game prior to the vehicle's actual release. Nissan claimed it to be the first time an automaker had a vehicle world premiere by partnering with a video game company. It was featured in the Xbox 360 racing simulator Forza Motorsport 3, and it will also be featured in the Playstation 3 driving simulator game Gran Turismo 5. The 370Z also made its debut on the arcade racing game Wangan Midnight Maximum Tune 3DX.
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